The Golden Rules for Pop Ups
In the Online space, you do not have unlimited functionalities to connect and exchange with the visitor and future Client.
Discover the world of pop ups.
Pop ups are sometimes considered as intrusive however they are here to play an essential part in the customer journey.
The pop ups can be smart if you use all the dimensions you can play with.
- Just text?
- Text and image/ video?
- Content just about discounts?
- Content about free shipping? Or may be
- Content around social proof or liking?
Now you may start seeing that there are opportunities in every tool put at your disposal.
MISTAKES
Some pop ups are not controlled and despite closing them they re-appear on and on and one ... This is indeed irritating, annoying and intrusive!
Alternatively, they close yet they reappear the next day. Is that too soon or too late?
This is for you to answer based on your Vision on customer journey.
We believe it is too early unless you have a different pop up message.
It can be more acceptable if you also give precedence to social proof, liking, Brand vision and not discounts.
Check the article from Sleeknote on the 7 pop ups to drive sales.
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