As you start up or as you grow your Fashion Business, you want to discover what other companies have done.

You want to understand the golden rules and you want to understand the mistakes.

Do you agree? This can save you and time and lots of money.

Why not spend some time listening or watching The Profit on CNBC. In every episode, Marcus Lemonis is investing his own money in companies and he helps them scale up effectively. 

What is unusual is the level of honesty and transparency in this programme. Marcus himself is happy to share the mistakes he made and the true reasons why he cannot work with a specific business owner. LEARN FROM IT.

Today, let's review what was shared in the episode of Ben's Garden, a retail store in New York City.
The business does around $1.6 Million per year.

Ben Busko: "I want to scale and grow and this is what I have been really stuck on"
Marcus: "And so, has your business gone down?"
Ben: "Yes, Sir"

At every little stage of your Brand's growth, you have t...

Congratulations, you have a Dream and maybe even a big Dream.

This is good.

Now, to go from where you are today to where you want to be tomorrow, you need to move from the old location to the new location.
This will mean that change has to happen.

Do you have a belief that prevents you from growing or moving towards your Dream?

Do you know which belief will help you and support you in moving towards your Dream?

Old beliefs have cost thousands of dollars to many Young Designers and start-ups we know.
It does not have to happen to YOU!

Just 1 old wrong belief will make you lose a season and sometimes 3 years as well as losing money and relationships with buyers and investors.
We have seen it happening every single month for over 25 years.

Now, imagine you have adopted a new way of thinking and working.
Imagine you have now embedded a new belief. 
What would you like the results to look like? What is the outcome that you see for you, your happiness, your business?

We are committed in ...

After several years working hard on the The Profit from CNBC, Marcus Lemonis shares with us his Top Rules. 
Have a healthier business.

Enjoy.

Rule 1 - Don't be an ass

Rule 2 - Make your employees number 1

Rule 3 - Know what you don't know

Rule 4 - Accept the crazy 

Rule 5 - Be vulnerable

Rule 6 - Be authentic

Rule 7 - Be transparent

Rule 8 - It's all about follow through (Need a process and consistency)

Rule 9 - Know your numbers

Rule 10 - Quit whining and start winning

 We agree with his approach and his focus around Products, People and Processes.

If you need a sounding board or help to implement the above points in your business, let us know.

Book your free discovery call here.

Recently, we were able to hear and see Christina Tan from CNBC interviewing Noni Purnomo, CEO from Indonesian Taxi operator Blue Bird.

Blue Bird was founded in 1965 and today it is a $1 billion company. 
As it has an agenda to be more sustainable, it has decided to take on electric vehicles including the new Tesla (model X).

Their goal is to have the support from the Government and funding organisations so that the yearly 4000 taxi replacement fleet can be made with EV (electric vehicles). 

Noni Purnomo's father Purnomo Prawiro explains why competition is nice.
"If there is no competition, there is no challenge.
If there is no challenge, we can't improve ourselves". 

Today, the company faces the competition of taxi operators like Grab or Uber.

What was interesting to hear is that when Blue Bird launched its own app in 2011 (ahead of the others), it was not picked up by the market place however with competition (Uber...), it is now the norm. 

RESOURCES

Blue Bird on Instagram -

BBC - Positive Thinking Programme

Did you hear Sangita Myska and Charles Towers Clark on BBC Radio 4?
Topic: Keeping Humans Relevant At Work

There were a few key messages to reflect. Hear the whole interview above.

Be a thinker and not just a doer especially in an economy where we will see more automation.
Do you agree?

We agree that as a Manager or CEO, guide your team and coach them. Help them become a better version of themselves and make them become a leader.

Charles Towers-Clark was also recommending to use tools such as

1. Rewarding Staff
2. Creating Transparency including salary information
3. Offering shares to the staff
4. Allowing Staff to pick up how many days of holiday they would have, where to work from and even choose their salary

He asked us to be more Human as we all need to communicate better.

Our clients have asked us the same things.
Support us in making the CEO/ Team more human and teaching, sharing and bringing more leadership skills, communication skills, negoti...

Discover Jean de la Fontaine and his fables and this one is very much linked to Fashion and how some Designers are tricked to let their assets go and receive nothing in exchange. 

The Crow and the Fox

At the top of a tree perched Master Crow;
In his beak he was holding a cheese.
Drawn by the smell, Master Fox spoke, below.
The words, more or less, were these:
"Hey, now, Sir Crow! Good day, good day!
How very handsome you do look, how grandly distingué!
No lie, if those songs you sing
Match the plumage of your wing,
You’re the phoenix of these woods, our choice."
Hearing this, the Crow was all rapture and wonder.
To show off his handsome voice,
He opened beak wide and let go of his plunder.
The Fox snapped it up and then said, "My Good Sir,
Learn that each flatterer
Lives at the cost of those who heed.
This lesson is well worth the cheese, indeed."
The Crow, ashamed and sick,
Swore, a bit late, not to fall again for that trick.

For our French speakers, please find the original version at the end.

No...

Are you looking to build your business at Wholesale (B2B)?
Are you planning to exhibit at your first Trade Show?
Do you need to improve the return on investment on the Trade Shows you currently do?

We can help.
You will gain over 25 years' international experience as LFBA Founder has represented the Magic Show, visited many shows around the world and has acted as Retail and Brand expert for international show Who's Next for many years. LFBA Founder is also the founder of Global Fashion Management who will deliver the webinar.

Access this free webinar on Trade Show and how to get the most from them.
We will share top tips and golden rules to follow.
You will have an easy solution to implement to get up to 30 orders at your first trade show.

Date: December 14th 2022 - 4pm GMT (UK)
Register below and receive the recording.

A webinar which will be short and to the point. You can contact us afterward and get support, guidance, coaching, mentoring and even help in delivering the action plan...

For many years, Fashion Designers saw their product as their Number 1 asset.
Today, what do you believe is the #1 asset of a Fashion Brand?

Watch what we hear from your colleagues.

Check the video on YOU TUBE.

Thierry Bayle, founder of GFM and LFBA has more to share with you to help you monetise your Brand and Retail business.

During turbulent times, why stay alone when we can deliver more and better together.

By your side, always.
We care and we will prove it on the first call you will give us. 
Ask us precisely what you want and we will work with you.
Budget is never an issue. Why? Because you have been at the origin of why we have set up our Online Courses. We responded to your request to have the business of fashion delivered in a cost effective way that will never break the Bank.

Need a quick call to action and Build a global and profitable Brand?
Check out our 10-week program.
You get access to our Premium Online Courses, free weekly webinar, free 1-2-1 time with an expert to pre...

Are you struggling to find ideas to communicate your Brand's message?
You are not alone.

However, it does not have to be so challenging and you do not necessarily need to pay a Marketing Agency for all your creative needs.

Listen to this GFM / LFBA podcast. You will see practically how GFM-LFBA Founder can find answers by just looking carefully at what is around us in our daily life.
All those ideas are yours for free.

You can get help from us on the business of fashion so that you do not have to focus on that if you do not want to.

• Have top expert advice across wholesale, retail and online
• Benefit from international experience 
• Learn what successful Designers do and you will avoid the mistakes made by the competition.
  
  

Call us when you are ready.
Tel +44 20 8576 6222 - Whatsapp +44 7951 198 769

TO THANK YOU FOR READING THIS POST.
YOU CAN TAKE ADVANTAGE  OF AN EXCLUSIVE OFFER TO JOIN 2 FREE SESSIONS TO WORK WITH AN EXPERT. 
IF YOU ARE NOT A CLIENT, WE STILL TAKE 3 NEW PEOPL...

In the Online space, you do not have unlimited functionalities to connect and exchange with the visitor and future Client.
Discover the world of pop ups.

Pop ups are sometimes considered as intrusive however they are here to play an essential part in the customer journey. 
The pop ups can be smart if you use all the dimensions you can play with.

• Just text?
• Text and image/ video?
• Content just about discounts?
• Content about free shipping? Or may be
• Content around social proof or liking?

Now you may start seeing that there are opportunities in every tool put at your disposal.

MISTAKES
Some pop ups are not controlled and despite closing them they re-appear on and on and one ... This is indeed irritating, annoying and intrusive!
Alternatively, they close yet they reappear the next day. Is that too soon or too late?

This is for you to answer based on your Vision on customer journey. 
We believe it is too early unless you have a different pop up message. 
It can be more acceptable if y...