Top 8 Reasons why buyers will not buy your collection
Are you looking to grow sales effectively and long term?
If you answer yes then we need to talk.
Alternatively, join our parent brand Global Fashion Management free monthly webinar (*) and we will answer all your questions.
Selling with success is about having a holistic perspective.
Do you agree?
Today, we want to emphasise 2 areas that we improve with clients like you in order to X2 or x10 your sales results:
- Helping you identify the right buyers or sharing such knowledge with people who will refer the right buyers
- Optimising the selling of your collection to trade buyers
As regards to #2, we work with brands and retailers every month and on many occasions, brands confess that the product only represents 15% of the sale.
What is hiding behind the balance 85%?
There are 8 key reasons for buyers not to buy. If you drill down further, you will find over 30 reasons why buyers will love your product and price and yet they will not buy your collection.
Too often, the brand or fashion designer has just one question for us: "give me a buyer".
Of course, this is possibly the end result you want. However, you really want a buyer that buys from you, that pays your invoice in full and makes ongoing purchases.
Now you understand that the name of the buyer is only the tip of the iceberg.
When you make the statement that you only want a buyer, we also have to assume that
1. The buyer who gets introduced is absolutely right for you
2. You know how to convert 100% of the buyers (**)
To get the right buyers, we recommend you visit the Fashion Mapping online course we have and in less than 3 to 5 days, you will be building a 50 to 200 names targeted database of buyers in your home country and internationally.
To improve the connection with buyers and get them to buy, then visit the "Get me a buyer" online course and you will discover the insider secrets to get buyers to say yes.
Remember that all our online courses come with free email exchanges and, for a limited time, free time with an expert to discuss your specific brand and context.
We are only a phone call or email away.
(*)The webinar recording is only sent to those who asked questions whether you can attend or not the webinar.
Why?
Time is a limited resource and we want you to focus your time productively on your goals and therefore on the solutions to the questions you have.
Your success is based on your ability to transform knowledge into action. Then you learn from the results of your actions and further improve what you are doing.
(**)If somebody refers you a name against a commission to finally realise that you cannot convert the buyer to buy, the person has lost its time.
If somebody makes a free introduction to a buyer and you upset the buyer, this will possibly jeopardise the initial relationship. This is a risk many people will not be willing to take especially if you deal with expensive products.
Top Tips to plan, preserve & sustain your Fashion Brand in 2024 - 3-day bootcamp. FOR A LIMITED TIME.
You, us, our friends and colleagues have all gone through really challenging times. You are not alone.
After working with Brands and Retailers for over 25 years, let us share and make you discover
*The top golden rules to follow to preserve and sustain your Brand
*The top mistakes to avoid to grow the Brand
*The 5 ingredients for personal and business success
A Client stated: "You care more about my business than I do". The reason is that we see the green flag where the business owner sees a red flag (or the reverse).
By attending this 3-day bootcamp (flexible attendance), Designers and business owners told us that they had the real feeling that it has opened new doors of opportunities.
They appreciated that we acted as a trusted advisor for their Brand.
Why not you?
You can email us your question as you attend the webinar.
We will answer all questions.
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