USA - 3 Magical words that can make a difference ...

As you are looking to sell in the USA, you may wonder what is going to make a difference.

As we have hands-on experience, we want to share 3 words which will help you get on the ROUTE 66 to build your $1 Million business.

80%+ of people will know the words and will take them at face value and will not understand what it means very practically in the way they need to think and work.

DO NOT HESITATE TO REACH OUT TO US AS WE WILL HELP YOU.

GFM/ LFBA founder had to set up a business from scratch in the USA. He also had to manage over $40M and work with all the Fashion Stakeholders.

The 3 words to keep in mind and to drive what you need to do are

Money, MOney, MONEY. 

In a practical way,

1. you'd better ask the lawyer if the conversation you are having with them is billable or not. Alternatively, you may end up with an invoice and as they may charge $200/ 400 per hour, you may have not planned that in your expenses sheet!

2. you need to understand that time is money. Accordingly, will you know how to engage, connect and try to convert with a Buyer? 
We teach Clients to ask specific questions at a trade show within 30 seconds and up to 3mn. Failure to do that, you will lose the Buyer. As all the top trade shows will cost you $6000 to $10 000 (just for the booth!), you cannot afford to lose just 1 order. 

And there is much more of course. 

Let's also share today that Success in the USA must go through

1. A clear strategy decided by you and not by a third party (sales reps, distributor, marketing company or others …)
2. A road map and measurable goals
3. A whole Team ( including partners ) dedicated and committed to the Brand’s success in the USA – It is not just about the top management. All team members need to receive the training to understand and anticipate what the US buyers want
4. A full and accurate understanding of how USA fashion stakeholders work ( sales reps, distributors, trade shows … ) and how to best handle the Brands’ worst nightmares for a foreign Brand (logistics, distribution, payment, DDP terms and not FOB  …). This knowledge must be acquired BEFORE the first investment is made in the USA
5. Continuous operations improvement – an immediate revision of many company documents to be USA focused ( order form, terms and conditions, look book, sales pitch ….) – Understanding that duty payment is often not optimised and we have been saving some Brands up to 40% on what they were paying
6. Forgetting that European / South-Central American - Caribbean / Asian rules cannot easily translate in the USA – one must approach the USA with a new state of mind

Now, you are on a more healthy, secured and growth Route for success.

REGISTER for our Wholesale and USA business content below