Building a Fashion Brand is like Cooking/ Baking!
It all started as we were working with a Client who loved cooking and Fashion of course.
Part of the work we were doing together, we asked a few questions and we shared a few top tips and among those, we said:
* Close your eyes and tell us what you see in the future. If a Journalist was to interview you in 10 years and asking you to describe your journey and what you have managed to build over the period, what would you say?
The Designer started creating a picture of the final product and a picture of what she wanted.
* As you are building a wholesale strategy and looking to attend trade shows, what would be the step by step process you would apply to make the trade show investment a success. Also share with us the time line.
The Designer started drafting the blueprint to effectively pick up orders at the show.
* As you set up the trade show action plan, you will need tools such as price list, emailing, calling, imagery, social media... please list them all.
The Designer started putting those tools on paper and then she was trying to figure out how to best use them to get the results she wanted from the blueprint.
GUESS WHAT.
She concluded that "building the Brand is like cooking, I need a picture of the dish I want to prepare and I need a recipe and the right ingredients" .
She was 100% right. Do you feel the same?
Our job is to bring you just that. Your job and the job of your Team is to bring you those 3 pillars:
The image, the recipe and the ingredients.
Failure to have all 3 means that the Brand will be under-performing!
Follow Up
This article will have a follow up to ensure we can drill down further on the steps you need to take to build a global and profitable Brand.
Watch the space for October 31st.
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Top Tips to plan, preserve & sustain your Fashion Brand in 2024 - 3-day bootcamp. FOR A LIMITED TIME.
You, us, our friends and colleagues have all gone through really challenging times. You are not alone.
After working with Brands and Retailers for over 25 years, let us share and make you discover
*The top golden rules to follow to preserve and sustain your Brand
*The top mistakes to avoid to grow the Brand
*The 5 ingredients for personal and business success
A Client stated: "You care more about my business than I do". The reason is that we see the green flag where the business owner sees a red flag (or the reverse).
By attending this 3-day bootcamp (flexible attendance), Designers and business owners told us that they had the real feeling that it has opened new doors of opportunities.
They appreciated that we acted as a trusted advisor for their Brand.
Why not you?
You can email us your question as you attend the webinar.
We will answer all questions.
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