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Cooking / Baking is your next Fashion Success (Part II)

chef cooking fashion Oct 31, 2019

A few days have passed since the first part of this Fashion and Cooking blog post.
You have therefore dedicated time and efforts to come up with some recipes.
As we mentioned in Part I, you need to have
* An image of the final product
* The recipe - step by step process to prepare the dish and bring consistency to your dish
* The ingredients - Those may vary depending on who will eat and if you wish to appeal to the palate of the person tasting the dish!

The Image: The Vision - The Products - The Measurable Goals

What is your project all about.
What sales goals do you have
What products will you be selling and to whom
What sales channel will you use? Which country will you be selling into
...

The Recipe: The processes to get the results you are expecting

If you are developing a wholesale and trade show sales approach, what process will you use to build the sales, leads, contacts...
what process will you use to train your staff, work with agents & other partners
what process will you use...

Continue Reading...

Building a Fashion Brand is like Cooking/ Baking!

build a brand cooking Oct 12, 2019

It all started as we were working with a Client who loved cooking and Fashion of course.

Part of the work we were doing together, we asked a few questions and we shared a few top tips and among those, we said:

* Close your eyes and tell us what you see in the future. If a Journalist was to interview you in 10 years and asking you to describe your journey and what you have managed to build over the period, what would you say? 
The Designer started creating a picture of the final product and a picture of what she wanted.

* As you are building a wholesale strategy and looking to attend trade shows, what would be the step by step process you would apply to make the trade show investment a success. Also share with us the time line.

The Designer started drafting the blueprint to effectively pick up orders at the show.

* As you set up the trade show action plan, you will need tools such as price list, emailing, calling, imagery, social media... please list them all.

The Designer started...

Continue Reading...
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