Recently, we were able to hear and see Christina Tan from CNBC interviewing Noni Purnomo, CEO from Indonesian Taxi operator Blue Bird.
Blue Bird was founded in 1965 and today it is a $1 billion company.
As it has an agenda to be more sustainable, it has decided to take on electric vehicles including the new Tesla (model X).
Their goal is to have the support from the Government and funding organisations so that the yearly 4000 taxi replacement fleet can be made with EV (electric vehicles).
Noni Purnomo's father Purnomo Prawiro explains why competition is nice.
"If there is no competition, there is no challenge.
If there is no challenge, we can't improve ourselves".
Today, the company faces the competition of taxi operators like Grab or Uber.
What was interesting to hear is that when Blue Bird launched its own app in 2011 (ahead of the others), it was not picked up by the market place however with competition (Uber...), it is now the norm.
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Blue Bird on Instagram -
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