London and Paris Fashion Week - How to bring back sales
As a domestic or foreign Brand exhibiting at LFW (London Fashion Week) or PWF (Paris Fashion Week), you must have built the right foundations before you go there.
Do you remember rejecting a proposal, a product or just speaking to somebody because your first impression was negative?
Let's share a few top tips and a few mistakes we have seen this season when foreign Brands exhibit in Paris (hopefully it has and will not be your case)
• Not speaking a little French to break the ice with French Buyers
• Not having several price lists (different documents) to accommodate different Buyers from different regions
• Only having one currency (your own and not €, £, $ ...)
• Lookbook/line sheet not fine-tuned for the European market (or other regions – you can also possibly plan 2 different teaser lookbooks)
• Inappropriate shipping terms or payment terms
• …
So your next top tip is to ensure you prepare and you use ann expert to guide you.
Make sure you challenge the Expert as much as he/she challenges you.
Never buy blindly a solution. Understand the process and logic behind the action you must take.
For the rest and much more, give us a call. Our values of honesty and transparency are well appreciated by Brands and Buyers we work with every single week.
Call, WhatsApp or email us at any time. We mean it.
Tel +44 20 8576 6233 - WhatsApp +44 795 198 769
Last weekend, a Client has to call us on a Saturday as the show was starting on Sunday and the answer was needed NOW!
If he can do it, you can do it.
PS - Don't stay alone - Click below
Top Tips to plan, preserve & sustain your Fashion Brand in 2024 - 3-day bootcamp. FOR A LIMITED TIME.
You, us, our friends and colleagues have all gone through really challenging times. You are not alone.
After working with Brands and Retailers for over 25 years, let us share and make you discover
*The top golden rules to follow to preserve and sustain your Brand
*The top mistakes to avoid to grow the Brand
*The 5 ingredients for personal and business success
A Client stated: "You care more about my business than I do". The reason is that we see the green flag where the business owner sees a red flag (or the reverse).
By attending this 3-day bootcamp (flexible attendance), Designers and business owners told us that they had the real feeling that it has opened new doors of opportunities.
They appreciated that we acted as a trusted advisor for their Brand.
Why not you?
You can email us your question as you attend the webinar.
We will answer all questions.
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