As a domestic or foreign Brand exhibiting at LFW (London Fashion Week) or PWF (Paris Fashion Week), you must have built the right foundations before you go there.

Do you remember rejecting a proposal, a product or just speaking to somebody because your first impression was negative?

Let's share a few top tips and a few mistakes we have seen this season when foreign Brands exhibit in Paris (hopefully it has and will not be your case)

• Not speaking a little French to break the ice with French Buyers
• Not having several price lists (different documents) to accommodate different Buyers from different regions
• Only having one currency (your own and not €, £, $ ...)
• Lookbook/line sheet not fine-tuned for the European market (or other regions – you can also possibly plan 2 different teaser lookbooks)
• Inappropriate shipping terms or payment terms
• …

So your next top tip is to ensure you prepare and you use ann expert to guide you. 
Make sure you challenge the Expert as much as he/she cha...

LFW, PWF and other cities fashion weeks are great events to build a relationship with Buyers and Consumers.
However, such events must be prepared.

You know the famous business quote:
"Fail to prepare and you prepare to fail!"

One day, a Designer told us that without preparation, such events can end up just being "an ego trip".
Do you feel the same? 
Don't do it again if you only have a "hope strategy".

Set some clear measurable goals otherwise a British Designer told us that, in the absence of results, the "event was as expensive as taking a store in Mayfair/ Bond Street".
Mayfair is one of the most expensive part of London.
Paying £3000 for 3 days means that you are paying a rent of around £360 000/ year (x120) for a 10m2.  

As you can see, even the best in class like London Fashion Week will need to clean up.
What do you need to clean up in your business?

We are here to help. Our Fashion VIP Service is the preferred 121 product for Young Designers and Start-Ups.

RESOURCES
London Fashio...