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London and Paris Fashion Week - How to bring back sales
As a domestic or foreign Brand exhibiting at LFW (London Fashion Week) or PWF (Paris Fashion Week), you must have built the right foundations before you go there.
Do you remember rejecting a proposal, a product or just speaking to somebody because your first impression was negative?
Let's share a few top tips and a few mistakes we have seen this season when foreign Brands exhibit in Paris (hopefully it has and will not be your case)
• Not speaking a little French to break the ice with French Buyers
• Not having several price lists (different documents) to accommodate different Buyers from different regions
• Only having one currency (your own and not €, £, $ ...)
• Lookbook/line sheet not fine-tuned for the European market (or other regions – you can also possibly plan 2 different teaser lookbooks)
• Inappropriate shipping terms or payment terms
• …
So your next top tip is to ensure you prepare and you use ann expert to guide...
London Fashion Week - Grow sales internationally
LFW, PWF and other cities fashion weeks are great events to build a relationship with Buyers and Consumers.
However, such events must be prepared.
You know the famous business quote:
"Fail to prepare and you prepare to fail!"
One day, a Designer told us that without preparation, such events can end up just being "an ego trip".
Do you feel the same?
Don't do it again if you only have a "hope strategy".
Set some clear measurable goals otherwise a British Designer told us that, in the absence of results, the "event was as expensive as taking a store in Mayfair/ Bond Street".
Mayfair is one of the most expensive part of London.
Paying £3000 for 3 days means that you are paying a rent of around £360 000/ year (x120) for a 10m2.
As you can see, even the best in class like London Fashion Week will need to clean up.
What do you need to clean up in your business?
We are here to help. Our Fashion VIP Service is the preferred 121 product for Young Designers and...
Top Tips to plan, preserve & sustain your Fashion Brand in 2024 - 3-day bootcamp. FOR A LIMITED TIME.
You, us, our friends and colleagues have all gone through really challenging times. You are not alone.
After working with Brands and Retailers for over 25 years, let us share and make you discover
*The top golden rules to follow to preserve and sustain your Brand
*The top mistakes to avoid to grow the Brand
*The 5 ingredients for personal and business success
A Client stated: "You care more about my business than I do". The reason is that we see the green flag where the business owner sees a red flag (or the reverse).
By attending this 3-day bootcamp (flexible attendance), Designers and business owners told us that they had the real feeling that it has opened new doors of opportunities.
They appreciated that we acted as a trusted advisor for their Brand.
Why not you?
You can email us your question as you attend the webinar.
We will answer all questions.
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