LFW, PWF and other cities fashion weeks are great events to build a relationship with Buyers and Consumers.
However, such events must be prepared.
You know the famous business quote:
"Fail to prepare and you prepare to fail!"
One day, a Designer told us that without preparation, such events can end up just being "an ego trip".
Do you feel the same?
Don't do it again if you only have a "hope strategy".
Set some clear measurable goals otherwise a British Designer told us that, in the absence of results, the "event was as expensive as taking a store in Mayfair/ Bond Street".
Mayfair is one of the most expensive part of London.
Paying £3000 for 3 days means that you are paying a rent of around £360 000/ year (x120) for a 10m2.
As you can see, even the best in class like London Fashion Week will need to clean up.
What do you need to clean up in your business?
We are here to help. Our Fashion VIP Service is the preferred 121 product for Young Designers and Start-Ups.
RESOURCES
London Fashion Week/ LFW -
Paris Fashion Week / PFW -
New York Fashion Week / NYFW -
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