This period has not been easy for any of us. 
We had a close friend who decided to remain alone to run the business and unlike others, he had launched an online business alongside the wholesale business. He would have been able to pivot the business in this new normal yet this situation has put huge pressure on him and the business had to close. This has taken a huge toll on him, his family and close friends as you can imagine.
Sometimes, all it takes is a helping hand and a few conversations to turn around the challenges we face. 

We have all been facing new challenges and we have been thrown into the unknown nearly overnight. Many of us have had to park our business.  
So what's next?
Together, we can help pivot your business, bring energy & motivation and see more clearly how to move forward.

These 2 sessions will be about helping YOU so only a few people will join the call. This will help us understand your business and have you move forward effectively.  

Ask a Friend to register ...

As a Designer and business owner, you face increasing pressure due to a complex and ever changing environment.

How can you build a healthy and financially sound Fashion Brand or Retail business?

Let's draw a parallel between what Dr. Craig Coopersmith (Director, Emory Critical Care Center) had to say on CNN while interviewed end of 2020.

He has been building collaboration with other heads of ICU (Intensive Care Unit) across different hospitals. The sharing around covid-19 experience has enabled all of them to become better at anticipating how to respond to a situation. They have become much more confident about the procedure they have implemented following this exchange. Now, they know what to do when they see a pattern repeating itself across various hospitals. 

On their own, they may have just 1 or 2 case studies.
Together, they start adding up 20, 30 or even 50 similar case studies. 

They can therefore identify a solution sooner rather than later.

It all started with Dr Cooper...

New Year, New You. 
To you and your family, we wish you a healthier,happier and more prosperous New Year 2021.
It all starts with an idea and a first step taken towards making this idea become reality.
We are only a phone call away to make sure this first step is followed by a second, third, fourth, fifth ... positive step heading in the right direction. 
Remember, we like to give before we receive. 

People really love the fact that we provide them with a WhatsApp number as they often have an internet connection yet not all have the money to give an expensive phone call to our landline or mobile when they live in a different country and continent.

Apart from our content which comes directly from working with other Brands, Retailers and fashion stakeholders (agents, trade shows, PR, manufacturers ...), we also encourage you to interview and get the real news from Designers or TV / Radio programmes like The Profit on CNBC and investor Marcus Lemonis.

Marcus Lemonis is investing his own mo...

We hope you and the family are well and safe. 

As you start having several seasons' experience, there is one question you should ask yourself:
What if I go back 6 months or 2 years, what would I do differently based on what I know today?

We regularly ask this question to Designers and on this occasion, we received answers that must be shared with you as you are planning to start up or scale up your fashion Brand.

The UK Designer (High End Apparel) answered the following:
"
My main mistake was to focus to much on design. I was investing up to 80 to 90% of my time on design. I was concerned about the product. I forgot about the rest.
If I was to re-do it, I would invest the time in marketing and a PR company. I would invest in selling and reaching out to buyers.
"

A similar situation with a French high end Designer (Accessories) who has a strong experience and skills in photography, journalism and Branding, his response was that he should have invested more time in selling and improve the...

It is entirely possible that COVID-19 could generate challenges in the following areas:

• Manufacturing / Logistics & Supply Chain –
  How to make sure you will receive the products you need on time. Will you need extra insurance to cover the risk of receiving the goods late? Do you need to realign production numbers based on the current purchase trends?  Will you need to pay more for shipping in order to guarantee delivery on time?
  Will you need to identify new suppliers, new manufacturing countries and what will be the costs or investments involved?
• Public Events / Collective Gathering –
  Governments and private organisations have taken steps to postpone or cancel events (concerts, fashion shows, trade shows, racing competition ...). This has started to affect many big events, yet it does not yet seem to be affecting so much retail traffic.
  However, there could be measures you could be taking in your stores which would offer regular customers more confidence, e.g. offering hand sanitis
...

As a domestic or foreign Brand exhibiting at LFW (London Fashion Week) or PWF (Paris Fashion Week), you must have built the right foundations before you go there.

Do you remember rejecting a proposal, a product or just speaking to somebody because your first impression was negative?

Let's share a few top tips and a few mistakes we have seen this season when foreign Brands exhibit in Paris (hopefully it has and will not be your case)

• Not speaking a little French to break the ice with French Buyers
• Not having several price lists (different documents) to accommodate different Buyers from different regions
• Only having one currency (your own and not €, £, $ ...)
• Lookbook/line sheet not fine-tuned for the European market (or other regions – you can also possibly plan 2 different teaser lookbooks)
• Inappropriate shipping terms or payment terms
• …

So your next top tip is to ensure you prepare and you use ann expert to guide you. 
Make sure you challenge the Expert as much as he/she cha...

Are you looking to set up your Fashion Brand in 2020 or have you recently done it?
Are you looking to better manage your Fashion Brand or project?
Are you looking to scale up the Brand and make it a global and profitable business?

Then this series of business of fashion webinars is for you.

Reminder
1.All webinars will be recorded and accessible from a desktop or mobile.
2.The webinars will start from the week of January 6th 2020. The day and time will change as we wish to accommodate our followers and Clients located all around the world.

REGISTER BELOW

As we need to develop a 20/20 vision why not check out our vision today:

Which coffee cup will fill up first?
Call or email us for the correct answer. Or click on the tweet and see the answers. 

Know which cup will be filled? pic.twitter.com/LAAJhjZI5K

— Alvin Lindsay - Become Unstoppable. (@alvinlindsay21) January 2, 2020

As it is the New Year, it is about the New You.

As you have decided to create a 20/20 vision in 2020, your eyes may spot what one of our Team members saw on the grass at the largest Royal London Park.

Very often, 2 opposite feelings make us take action:

Pain or
Pleasure

Think about a business decision you took recently.
What got you to take action?
What is the pleasure or passion to move forward,  make more money, connect with better projects or people, have a more fulfilling life?

or 

What is the pain that you were going through? You need to stop the fact that you were not happy, having cash flow issues?

We are here to help you identify the reasons and implement the solutions. 

PS - This does ALSO apply to the Boutiques you connect with.
Are they trying to please themselves with an exciting new brand, new design, new price point, new customer segment thanks to your Brand?   PLEASURE

Are they trying to fix a problem they are having with another Brand not having the right styles, the right designs, the right price point, the right partnership agreement, the right agent who does not put pressure ...?  PAIN

What gap are you filling up?