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Pure London - Build a successful Global Brand

trade show Feb 08, 2020

It's Show Time and Pure London takes place from February 9th to 11th.

It is your time to shine and impress Buyers.
It is your time to connect and convert them.
However, it isn't easy otherwise it would be known and Brands would continue coming and exhibiting at trade shows. 

 

Building a Fashion Brand is like working a puzzle.
You need ALL the pieces of the puzzle and know how to make them work together.

We can help. Check our free webinars, articles and online courses to set up, manage and scale up your business.

PS We visit the show so feel free to email us or WhatsApp us to ensure we can plan a meeting in or around the show.
Reminder 
WhatsApp +44 7951 198 769

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RETAIL France - Webinar Gratuit - Achat et Merchandising

retail Jan 12, 2020

Recherchez vous a
1. Augmenter les ventes en boutique ou dans votre site de commerce en ligne?
2. Augmenter la rentabilite de votre activite Retail?
3. Reduire les remises, rabais et ristournes?
4. Reduire le stock en fin de saison?
...
Laissez-nous partager plus de 25 ans d'experience internationale dans la gestion et le management des Achats et du Merchandising.

Les Achats c'est de l'Art et de la Science.
Vous avez l'Art de bien acheter car vous connaissez vos clients.
La Science, c'est repondre aux questions:
Combien acheter et
Quand faire venir la merchandise.

Aujourd'hui avec notre plan d'achat et notre partenaire, nous pouvons prevoir les ventes a plus de 90% d'exactitude.

CLIQUEZ sur l'image - ENREGISTREZ-VOUS POUR LE WEBINAR GRATUIT

Nou agissons en tant qu'Expert Retail et Marque pour le Salon Who's Next a Paris
Prenez Rendez-Vous avec le Fondateur de GFM / LFBA (Thierry Bayle).

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Trade Show/ Salon Who's Next - English - Francais

trade show Jan 06, 2020

Show Time!

Let's get ready, let's make sales at the next trade show.

It is possible to grow sales at the first or next trade show.
It is possible to connect and convert Buyers & pick up to 30 orders.

However, IF and ONLY IF you prepare the trade show.
Even if you get 1 or 2 orders, it is a hope strategy and not necessary  planned trade show. 

 

GFM / LFBA Founder Thierry Bayle acts as Retail + Brand expert and you can attend his free workshops or ask for a 121 meeting to discuss any business opportunity.

As an Expert, find him int he EXPERTS AND MASTERCLASSES section in Hall 5.2.

 

See him at the show. Good Luck.

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20-minute Free Business Webinar every week in 2020!

management webinar Jan 02, 2020

Are you looking to set up your Fashion Brand in 2020 or have you recently done it?
Are you looking to better manage your Fashion Brand or project?
Are you looking to scale up the Brand and make it a global and profitable business?

Then this series of business of fashion webinars is for you.

Reminder
1.All webinars will be recorded and accessible from a desktop or mobile.
2.The webinars will start from the week of January 6th 2020. The day and time will change as we wish to accommodate our followers and Clients located all around the world.

REGISTER BELOW

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Which cup will be first filled up?

management Jan 02, 2020

As we need to develop a 20/20 vision why not check out our vision today:

Which coffee cup will fill up first?
Call or email us for the correct answer. Or click on the tweet and see the answers. 

 

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A 20/20 Vision at Richmond Park, London

management Jan 01, 2020

As it is the New Year, it is about the New You.

As you have decided to create a 20/20 vision in 2020, your eyes may spot what one of our Team members saw on the grass at the largest Royal London Park.

 

 

 

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UK Retail Casualties 2019

retail Jan 01, 2020

At Retail, we do not have a 20/20 vision.
The UK has shown many casualties in 2019 on the high street and it is the continuation of closures over the past few years with small and big names such as
Matalan
Block Buster
BHS 
Orla Kiely
ToyRUs
and specifically in 20219
Gerry Weber
House of Fraser
Jack Wills
Khaadi Fashion
Links of London
LK Bennett
Mamas and Papas
Mothercare
Pretty Green
Stefanel UK
and many more smaller companies of course.
Charlotte Olympia, Miss Pap, ... 

In the USA, at the end of December, the Creditors took ownership of Tom Shoes.
In the USA, Roberto Cavalli closes as its investor will not put more money in the company.

...

We are not wrong when we mention reasons such as
* We are spending less due to the uncertainty of the economy
* We are not shoppers as we were before
* We face competition from the digital world and the likes of Amazon, Boohoo, Net A Porter
* We have been pushing retail brick and mortar stores for many years and now we have to close a few
...
However, we do...

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Happy New Year - Develop a 20/20 Vision

new year Jan 01, 2020

To you, the Family and Friends,
Happy, Healthy and Prosperous NEW YEAR 2020.

We wish to confirm that Brand Successes in 2019 have shown that

1 business owners made sure they had a sounding board joining them in the journey.

2 businesses invested in people's training, personal development and management skills.

3 people have invested more in processes to build strong foundations and have innovated in product development, sales processes, new marketing approaches to connect with clients ...

4 brands and retailers have taken on board critical thinking, developed a learning strategy for the management team and the front line staff 

YOU CAN DO THE SAME.

How can we help you?
We can develop a road map and content for all budget as long as you are open to taking the learning online with online courses.
It can start from £50 a month.

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What makes us take action?

management Dec 27, 2019

Very often, 2 opposite feelings make us take action:

Pain or
Pleasure

Think about a business decision you took recently.
What got you to take action?
What is the pleasure or passion to move forward,  make more money, connect with better projects or people, have a more fulfilling life?

or 

What is the pain that you were going through? You need to stop the fact that you were not happy, having cash flow issues?

We are here to help you identify the reasons and implement the solutions. 

PS - This does ALSO apply to the Boutiques you connect with.
Are they trying to please themselves with an exciting new brand, new design, new price point, new customer segment thanks to your Brand?   PLEASURE

Are they trying to fix a problem they are having with another Brand not having the right styles, the right designs, the right price point, the right partnership agreement, the right agent who does not put pressure ...?  PAIN

What gap are you filling up?

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Export Success - Top 10 Golden Rules to follow

export wholesale Dec 16, 2019

TOP 10 GOLDEN RULES TO
BOOST YOUR FASHION BRAND AT EXPORT

So, you’ve finally decided to push your collection at export. Are you excited? You should be!
The world is your oyster. More people are waiting for your product in global markets than at home.
Why speak to the one at home when you can speak to the many internationally?
As you start growing globally, you will also see increased interest from your domestic Buyers and some will buy your collection.
You and I know that you have the potential to grow a global and profitable Brand however, in order to succeed, you MUST learn from the mistakes made by the competition. This is what you need to do:

1. Set up a clear vision for your brand with strong values and measurable goals. Measurable goals are a must when it comes to building the next 6 to 12 months, e.g.: “I want 5 Buyers, 20 leads; I want to post 2 videos every week on Facebook…”. Align your next 6/12 months goals on your 3-year vision

2. Build a Team...

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